Press Room

Dragonfly Sales and Marketing, The Independent Scholarly Publishers Group and ACCUCOMS substantially deepens existing partnership

Raleigh, NC USA; Leiden, Netherlands (February, 2016) — Dragonfly Sales and Marketing Consulting and ACCUCOMS, both providers of sales and marketing services for publishers, have announced a major new agreement for sales representation for the Independent Scholarly Publishers Group (ISPG) in Europe, India, South Korea and Hong Kong. ACCUCOMS currently represents ISPG in Latin America, Southeast Asia, the Middle East and North Africa. Representation for the new territories commenced at the beginning of this year.

ISPG is a collection of highly ranked journals predominantly in the health sciences and life sciences disciplines. The ISPG collection currently consists of 51 journals and 1 eBook series, representing 23 publishers. The journals are published by non-profit scientific societies based in the United States, United Kingdom, and Canada.

The ISPG titles are among the highest impact titles in the world and ranked at the top of their respective fields. All of the journals are hosted on the HighWire platform, a top tier technology platform for influential scholarly publishers.

The agreement between ACCUCOMS and Dragonfly will focus on bringing the premium research and clinical information published by the ISPG publishers to several growth markets, securing mutually beneficial arrangements with consortia, and introducing existing customers in more mature markets to the benefits of the prestigious journals that comprise the Independent Scholarly Publishers Group.

“We are thrilled to deepen and broaden our already strong partnership with ACCUCOMS,” said Thomas N. Taylor, President of Dragonfly Sales and Marketing Consulting. “ACCUCOMS has a proven track record over the world. We have worked with this renowned company for many years and have the highest confidence in their sales skills and ability to grow business for publishers.”

Pinar Erzin, Founder and President of ACCUCOMS commented on these new Agreements: “ACCUCOMS is delighted to expand its relationship with Dragonfly and the Independent Scholarly Publishers Group. This new agreement highlights the fact that ACCUCOMS can operate in many diverse markets and across many different sectors. We aim to offer publishers the proactive sales experience they may be missing, while at the same time offer institutions some of the best quality publications in the world.”

Dragonfly Sales and Marketing Consulting, Inc. provides the highest-quality sales and marketing services to academic publishing companies, societies and libraries internationally. Utilizing a global network of highly successful and experienced sales agencies such as ACCUCOMS, Dragonfly represents societies and publishers to library consortia, and individual academic, hospital, government and corporate libraries.

ACCUCOMS provides comprehensive representation services in Europe, North America, Latin America, India, Asia Pacific, North Africa and the Middle East offer a that includes results driven sales representation, key account management, multilingual customer service and telemarketing campaigns. Its teams research leads, visit potential customers, give demonstrations, arrange trial access and negotiate site license access for individual institutions, large corporations, multi-nationals and consortia.