Press Room

Dragonfly Sales and Marketing to provide sales representation for University of California Press Journals

Raleigh, NC (February 24, 2016) – University of California Press (UC Press) has partnered with Dragonfly Sales and Marketing Consulting, Inc. to provide sales representation and sales channel management globally for the UC Press Journals Package of 31 titles.

Dragonfly will sell the UC Press Journals Package directly in the US, Canada, Australia, New Zealand and the United Kingdom. Dragonfly will use the following sales agents in the following territories:

  • Accucoms: Latin America, Middle East, North Africa, South Africa
  • Kinokuniya: Japan
  • Charlesworth: China
  • Taiwan: Flysheet

“We are thrilled to offer sales representation and channel management for such an extremely prestigious journals publishing program as University of California Press,” commented Tom Taylor, President of Dragonfly Sales and Marketing Consulting. “With a collection of 31 titles in the Humanities and Social Sciences, UC Press is one of the most forward-thinking scholarly publishers in the nation and, indeed, the World. We look forward to growing the UC Press presence in academic libraries both domestically and internationally.”

“We’re delighted that Dragonfly will now be selling the UC Press Journal Package,” added Alison Mudditt, Director of University of California Press. “Working with Dragonfly aligns with the Press’s strategy and structure and will allow it to continue and grow, meeting the needs of our diverse audiences in the digital age. We look forward to working with Dragonfly to tap the power of technology to deliver our journals in ways they can best be accessed and used by our diverse audiences.”

For questions regarding subscriptions to University of California journals, please contact customer service.

For questions regarding subscriptions to the University of California complete package of journals, please contact Tom Taylor.

Dragonfly provides the highest-quality sales and marketing services to academic publishing companies, societies and libraries internationally. Utilizing a global network of experienced professionals, Dragonfly directs the market development, launch, and sales of new and existing texts, represents societies and publishers to library consortia, and offers general sales and marketing services as needed.

For more than 100 years, UC Press has championed work that influences public discourse and challenges the status quo in multiple fields of study. At a time of dramatic change for publishing and scholarship, we collaborate with scholars, librarians, authors, and students to stay ahead of today’s knowledge demands and shape the future of publishing.