Marketing Services

Promoting journals to target market segments in each global region, driving usage during trials and once consortium deals are in place, and marketing launch journals through strategic placement in consortia deals and follow-up promotion.

Market plan development and execution, competitor benchmarking, textbook product development, pre-publication product seeding, and targeted, segment-specific marketing across channels in a synergistic fashion.

Copy and ad writing for direct mail, email, and social media marketing.